Fall 2018 CityStudioSTL Student Awards

Design proposals for wayfinding signage for the Freedom Arts and Education Center.

Posted by Liz Kramer March 13, 2019


Communication Design students Tolu Atoyebi, Rachel Jackson, Madeline Montoya, and ZeCora Smith received the CityStudioSTL Student Award to continue their partnership with the Freedom Arts and Education Center in the City of St. Louis. The students developed a proposal for a comprehensive branding system for the Center in the course Communication Design: Design for Social Impact, taught by assistant professor Penina Acayo Laker. With their award, the students will print materials they designed and host a workshop at the Center, where participants will produce signage and artwork to be displayed throughout the facility.

The Freedom Arts & Education Center is owned by the Apostles Church Community Center in the Lewis Place neighborhood. It provides quality, diverse arts education throughout St. Louis, with a focus on young people living on the north and west sides of St. Louis. The Center empowers children to become highly creative, literate, passionate, independent thinkers. It also serves as a social gathering space for families.

The students were challenged to create a cohesive brand identity for the Freedom Arts and Education Center. Their goal was to help publicize the Center’s expansive programming and to communicate its role in the Lewis Place neighborhood, where it is located, and in the greater St. Louis community. In their branding system, the students emphasized unity, reliability, inclusivity, community, trust, ownership, and fun. The design deliverables included a mark, an informational packet, business cards, postcards, wayfinding signage, and collateral materials to support the mission of Freedom Arts and Education Center.

The students also developed a workshop, which is planned for this spring, where participants will create their own artworks to be exhibited at the Center. The activity is designed to make visitors feel more at home by giving them greater ownership over the building and the space.

Students developed collateral material to promote their workshop, including this postcard.

About CityStudioSTL

CityStudioSTL is an initiative inspired by Design for Excellence, the Sam Fox School's 10-year strategic plan. Offered in partnership with Washington University's Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship, this program has supported a series of community engagement and outreach projects in the city of St. Louis over the past several years. More information is available here>>

About CityStudioSTL Student Awards

CityStudioSTL Student Awards are open to full-time undergraduate or graduate students who propose to continue a community collaborative project from a curricular or co-curricular experience. Awards support students who wish to either complete a project begun in a course, or expand the project's original scope; priority is given to initiatives that are already underway. More information is available here>>