Voice: vote, dammit. Campaign

  • Node A: Vote
  • Node B: Vote
  • Node C: Vote
  • Node D: Vote
  • Node E: Vote
  • Node F: Vote

Communication Design: Voice explores the strategies and tactics used by designers to create work that convinces viewers to consider, believe, debate, act, and disregard messages that influence society and culture. Led by lecturer Scott Gericke, students created the vote, dammit. campaign to respond to the 2016 election cycle. Statistics show that voter registration is confusing and intimidating, and that even after students have registered to vote, they don’t necessarily show up to vote. The class, working as a collective, wanted to create a campaign that stood out and increased participation across campus. They developed an overall strategy for the campaign and then divided into three teams: social media, environmental and public engagement, and print collateral. Between late September and Election Day, posters, banners, social media, and chalk messages appeared on campus reminding students to register, research, and turn out to vote.

The vote, dammit. project provided a unique opportunity for students to not only experiment with methods for reaching an audience, but also work collaboratively as a team and with complex systems to produce a real product. The final products included voter registration posters, an installation during the Presidential Debate weekend, banners on the construction fences outside Olin Library, buttons, and more. Stories and anecdotes from students, staff, and faculty showed that the vote, dammit. campaign brought new attention to issues related to voting on campus. Collaboration with the Gephardt Institute for Civic and Community Engagement helped the student team understand the opportunities and restrictions surrounding on-campus voting advocacy.

See more of the students’ work on Facebook or Instagram.

Participating students included:
Michelle Kim
Patricia Witt
Emma Riley
Lauren Blackburn
Bowie Chen
Rachel Healey
Sydney Bryant
Clio Dill
Emily Duncan
Rachel Fleischer


This project was supported by a Faculty Election Year Programming Grant, provided by the Gephardt Institute for Civic and Community Engagement and an Election-Year Programming Grant provided by Student Union and the Presidential Debate Steering Committee.

Media Coverage

Why They Vote, Cristina M. Fletes, St. Louis Post-Dispatch

Student-led 'Vote, dammit.' outreach campaign worked to increase student voter registration, turnout, Bailey Winston, Student Life